by Thomas Griffin
Long term I always recommend dropshipping from your own
website rather than auction and classified websites, mainly
because of profit margins. However using auction sites is a
great way to build up a customer database and get used to
running an online business. eBay is the website of choice
for the majority of dropshippers due to the amount of
shoppers on eBay, here are 5 really simple ways to increase
your conversions (auction listing visitors becoming
buyers).
1. Have at least 1 image, and it must be top quality. You
must have at least 1 image of your product, this goes
without saying. The higher the quality of the image the
better, and also the larger the better, this allows
potential customers to see the product clearly. If the photo
provided by your dropshipper isn't very good you should buy
the product and take your own photos (use a bedsheet to
create blank background for photos). Taking your own photos
can also give you a competitive edge.
2. Make your sales copy well laid out and clearly show each
section. Using graphic headers for different sections is a
great way to lay out your listing. Sections may include
'Product Description', 'Delivery', 'Returns', 'Guarantees',
'Previous Customer Feedback', 'Payments'. You can create
these graphics with free software like Serif PhotoPlus.
3. Offer a wide range of payment options. Always offer
paypal, but try and offer as many others as possible. It may
be annoying taking cheques to the bank, but it is another
transaction for the cashbook and another customer in the
database who may buy again!
4. Tell the customer why to buy with you. The visitor
doesn't want to know about you personally, they want to know
how you can help them and they need to trust you if they are
going to buy. So if your postage is '1st class recorded' and
dispatched next day then clearly state it! Clearly state
your '100% refund if unhappy' promise and also clearly show
your positive feedback.
5. Pay attention to the little things. Pay close to
attention to the small things and it will remove your
listings rough edges and give you a professional listing.
Spelling mistakes, bad grammar, ugly font, bad quality
graphics and no information on returns all make your
listing/business look unprofessional and the visitor will
soon be clicking the 'back' button to see what others are
selling.
These aren't the sort of tips you need to test and monitor
to see if they are having an effect, if you have hundreds of
listings running at any one time they WILL increase sales
(unless there is something categorically wrong like a bad
product/ridiculous price).
Thomas Griffin is the founder of Urbanload.com - The #1 eBay
Dropshipper. Over 2000 resellers can't be wrong. Make money
on with our (http://www.urbanload.com) eBay Drop Ship
Reseller Program. Don't fall for scams and overpriced
dropshippers. Choose only eBay certified
(http://www.urbanload.com) Drop Shipping Companies.
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New Unique Article!
Title: How To Increase eBay Sales and Conversions
Author: Thomas Griffin
Keywords: dropshippers, dropshipping companies, ebay business, makemoney, moneymake, dropship website, dropship storefront, home business, business opportunity, ecommerce, wholesalers, business
Word Count: 441
Category: Internet Business: Ecommerce
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